This Article Full Text (PDF) Alert me when this article is cited Alert me if a correction is posted Services Email this article to a friend Similar articles in this journal Alert me to new issues of the journal Add to Saved Citations Download to citation manager Add to My Marked Citations Citing Articles Citing Articles via Google Scholar Google Scholar Articles by Steedman, I. Search for Related Content Social Bookmarking                   What's this?

Idolatry, Lost Icons and Consumer Preferences

Advertising, with its effects on both individual wants and the general ethos of ‘consumerism’, is a matter of concern to both economists and spiritual commentators on the state of society: it thus falls well within Ronald Preston's range of interests. The article will consider both the economists’ approach to advertising and wider concerns about its influence in society, before posing a number of questions about the good and bad aspects of advertising and what, if anything, can and should be ‘done about it’.

CiteULike    Connotea    Del.icio.us    Digg    Reddit    Technorati    What's this?